The word “TITA” comes from Vietnamese, meaning “calmness”. TITA aims for a peaceful beauty in modern life, minimalistic yet sophisticated, bright but not ostentatious, modern yet traditional, with a strong Eastern flair that shines whether in the West or the East. TITA’s works always embody the aesthetics and spirit of TITA, crafted by top artisans according to the highest standards with TITA’s heart. Fashion is an important piece of TITA’s lifestyle, helping us discover the deepest beauty of Eastern culture in modern life.